So imagine this:
Faced with sagging ratings, the producers of CBS' Survivor decide to mix things up. They decide to have four tribes in the next edition, each based on race: black, white, asian, hispanic.
Survival of the Races.
Seem far fetched? Nope, not so much.
Welcome to Reality TV Gone Wild: Outwit, Outplay, Outlast, Outrace
Oh, and one more: Outrage.
Someone, it seems, thinks this is a good idea. Uh boy. So, very soon, we're going to see black folk competing against asian folk in competitions involving puzzle-solving and athletics. How can this possibly help race relations in a country where segregation was alive and well only 40 years ago? Even with a kumbaya ending, the only thing people will remember is whicvh race beat which at what.
Will people watch? Yup. Perhaps even in record numbers. Will people be talking about it the next day around the water cooler? Yup. Will advertisers be lined up to get a piece of all those eyeballs? Yup.
...but they shouldn't. If this plays out anything like it sounds, advertisers should pull out and denounce CBS as loudly as they can. I don't know, I think, "My America Doesn't Include This Racist Bullshit" is a pretty catchy slogan.
Only in America.
Martin Luther King must be spinning in his grave.